Norwich’s new shirt sponsor BK8 apologises for ‘sexually provocative’ social media posts

Norwich have had their new shirt sponsor BK8 take away sexually provocative content material that was on the corporate’s social media accounts, stressing the fabric “doesn’t align with the broader imaginative and prescient and values” of the membership.

On Monday morning the Canaries introduced the Asian betting agency as their new principal accomplice for the 2021/22 season.

That was then met with criticism as supporters identified a number of the firm’s advertising and marketing materials on-line.

A Norwich spokesman subsequently mentioned: “The membership labored swiftly with BK8 to take away the posts following the announcement of the brand new partnership.

“These posts and advertising and marketing don’t align with the broader Norwich Metropolis imaginative and prescient and values and we might be reviewing our due diligence course of going ahead.”

BK8 issued an announcement apologising for any offence induced.

The corporate mentioned: “Following considerations and points raised by Norwich Metropolis Soccer Membership and its supporters following an announcement this morning, BK8 wish to wholeheartedly apologise for any offence attributable to our historic advertising and marketing.

“We settle for that this type of advertising and marketing is not befitting of a Premier League partnership.

“We’ve got instantly eliminated all advertising and marketing materials of this nature and can conduct a evaluation of our advertising and marketing technique transferring ahead.”

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